Monday, November 16, 2009

Brad + Angelina + Asprey = Deja Vu

Brad Pitt and Angelina Jolie, WWD
Snake Ring, WWD
Snake bracelet, WWD
Silver baby spoon, WWD

As I opened my copy of WWD this morning the front page story is of a new collaboration between Brad Pitt, Angelina Jolie and the British jewelry house Asprey.

Angelina was given a snake ring while pregnant with the couple's daughter Shiloh and now views the serpent as a protector of her family. The line is composed of gold jewelry and silver accessories and is aptly named 'The Protector'.

This is a limited edition collection with all net proceeds going to Education Partnership for Children of Conflict, a charity co-founded by Jolie in 2006.

Asprey has been on the wan for a few years so this move will definitely help to up their presence in the saturated jewelry market, and as much as I love Brangelina and a good cause, the first thing this calls to mind is Brad & Jen's collaboration with jeweler Damani.

Regardless of that, what baby doesn't need a silver serpent spoon?

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